Faculty and Staff Directory

Introduction

Dr. Luna Zhang's research interests include Consumer Behavior, Mobile Commerce, Platform Economy, Revenue Sharing, Business Analytics, Large Scale Data Analysis, and Information Systems and Operations Management Interface. Dr. Zhang’s current project focuses on consumer search and purchase in mobile commerce and revenue sharing in the platform economy. Her research has appeared in top academic journals such as Management Science, Production and Operations Management, and Information & Management.

She won the best paper award at the Conference on Information Systems & Technology (CIST) 2021. She received the Distinguished Research Award 2023 and 2020 Student's Choice Voting: Outstanding Faculty Award at the University of Washington Tacoma. She led the Analytics Innovation (A.I.) student club as a faculty advisor to winning the 2020 INFORMS Student Chapter Annual Award, Cum Laude. The women's football club, Seattle Reign FC celebrated her as OL Reign & Starbucks Legend. 

Dr. Zhang previously taught Introduction to Information Systems, Demand and Supply Chain Planning, and Money, Banking, and Financial Markets at Lehigh University. She teaches various topics in analytics and operations management for undergraduate, Master of Sciences in Business Analytics (MSBA), and MBA programs. 

Scholarly Interests

• Consumer Behavior
• Mobile Commerce
• Platform Economy
• Revenue Sharing
• Information Systems and Operations Management Interface

Teaching

• TBANLT 480 Social Media Management and Analytics (Undergraduate)

• TBANLT 490 Logistics and Supply Chain Analytics (Undergraduate) 

• TBANLT 580 Social Media Analytics (MSBA)

• TBUS 301 Quantitative Methods for Business (Undergraduate)

• TBUS 530 Operations Management (MBA)