Eugene Sivadas, Ph.D.

Campus Box
University of Cincinnati

Eugene Sivadas is Professor of Marketing and Director of the MBA program at the Milgard School of Business.  He was previously on the graduate faculty at Rutgers Business School, Rutgers University and has also taught at Emerson College and the University of Cincinnati.  Professor Sivadas  was Chair of American Marketing Association's Interorganizational (B2B and Channels) Special Interest Group from 2006-2009. Professor Sivadas serves on the editorial boards of the Journal of Health Communication and International Journal of Pharmaceutical and Health Care Marketing. He is widely published in leading marketing journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Business Research, Industrial Marketing Management etc. and his work has been cited more than 3500 times by other researchers. His research interests are in the area of inter-firm and customer relationships, construct measurement issues, and citation analysis.

Scholarly Interests

Inter-firm RelationshipsHealth Care Marketing


American Marketing AssociationAcademy of Marketing ScienceAssociation for Consumer Research

Academic Service

Editorial Board, Journal of Health CommunicationEditorial Board, International Journal of Pharmaceutical & Health Care MarketingChair, American Marketing Association's Interorganizational SIGAd Hoc reviewer for several journals